 |
| APRA President, Mr. Arik Karani |
The African Public Relations Association (APRA) has been named the first-ever recipient of the Africa PR Legacy Award, recognizing its sustained leadership in advancing public relations across the continent.
The accolade was presented during the 2026 ASCOM Communication Summit and Awards, which took place on 17 September 2026 at CRRAE UMOA in Abidjan, Côte d’Ivoire. The award celebrates APRA’s long-term contributions to the growth, development, and professionalization of PR in Africa.
APRA’s nomination was submitted by a Paris-based communications company specialising in African communication systems and landscapes.
Following consideration of nominations in the category, the jury recognised APRA’s 50-year legacy and sustained commitment to professional unity, standardisation, collaboration and continuous dialogue within the public relations profession across Africa.
In notifying APRA of the award, ASCOM highlighted the Association’s vision and resilience in building a continental professional body with a presence across Africa and its consistent efforts to bring practitioners together to reflect on the present and future of public relations.
Speaking at the Summit, Michel Russel Lohore, Chief Executive Officer of ASCOM, commended APRA for its longstanding role in strengthening collaboration among public relations professionals across African countries and promoting accountable public relations and strategic communication as important contributors to Africa’s development.
Receiving the award on behalf of APRA President, Mr. Arik Karani, APRA Secretary General Dr. Omoniyi Ibietan expressed appreciation to ASCOM, the award jury and the nominators for the recognition.
He said the award was a significant affirmation of APRA’s five-decade contribution to the profession and its continuing commitment to strengthening public relations practice across the continen
“This recognition is a tribute to the generations of public relations practitioners who have contributed to building APRA and advancing our profession across Africa. It also reinforces our responsibility to ensure that APRA remains a platform for professional collaboration, knowledge exchange, ethical practice and the continuous advancement of public relations on the continent, Dr. Ibietan said.
A press statement signed by Chief Administrative OfficerbThe Africa PR Legacy Award comes as APRA begins the next chapter of its 50-year journey, with the Association reaffirming its commitment to strengthening collaboration with governments, professional bodies, partners and communication practitioners across Africa. Veronica E. Abuede
0 comments:
Post a Comment