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| Toyin Nnodi, Marketing Director, pladis West Africa |
Pladis, a leading international manufacturer of biscuits and confectionery products, and owner of iconic brands, Godiva, McVitie’s, and Ulker, has launched a national consumer promotion in Nigeria to celebrate the 125th year anniversary of its famously known and loved The Original McVitie’s Digestive biscuits.
Pladis, trading as A&P Foods Limited in Nigeria, announced the consumer promotion at a media launch event held in Ikeja, Lagos recently.
According to the company, the McVitie’s Digestive 125th Anniversary Promotion, which commenced July 1, 2017, will run for three months till September, 30, 2017.
Emerging at the end of the promotion period would be a total of three consumers, who would win N1,000,000; Six persons would be selected to win the N500,000 cash prizes; and a total of 15 persons would win N200,000 cash. In addition, tens of thousands of consumers would win airtime of various denominations ranging N100, N200 and N500.
Commenting on the decision to launch a consumer promotion campaign to celebrate this key milestone, Mr. Ali Jaber, Managing Director, Sub Sahara Africa said: “From the moment McVitie’s entered into Nigeria in 1980, almost 40 years ago, the McVitie’s range of biscuits and the original Digestive in particular, has enjoyed a lot of love and support from our Nigerian consumers.
“We therefore decided to celebrate this great 125th year anniversary milestone by running a consumer promotion to reward our dear consumers, who have made the McVitie’s Digestive biscuit, and the McVitie’s brand story a very successful one.”
To participate in the 125th anniversary promotion and stand the chance to win the exciting cash and airtime prizes, consumers are to buy any of the McVitie’s Digestive 125th Anniversary special promotion packs, Look for the white label pasted on any of the packs, scratch the foil on the white label to reveal the unique promotion code and text the code on the white label to and SMS short code.
Explaining the selection process, Mr. Kwame Wiafe, Managing Director, Nigeria, said “To make the McVitie’s Digestive 125th anniversary promotion transparent and fair, every mobile number that enters into the promotion would have an equal chance to win any of the airtime or cash prizes at any time throughout the duration of the promo, irrespective of when the number entered into the promo.”
Specifically, Mr. Ali Jaber further noted that, promotion is the first ever from the brand in Nigeria and “was driven by the fact that we constantly think of ways to uphold our company’s commitment to promise happiness to the world with every bite through our range of high quality and delicious tasting biscuit and confectionery products.”
A Press statement from the company disclosed that in March this year, the company also launched two new to the Nigerian market, thereby expanding its portfolio of delicious tasting McVitie’s biscuits, currently being produced in Nigeria.
Products of pladis, including the original McVitie’s Digestive biscuit, the statement further noted reach approximately four billion people worldwide.
Pladis, trading as A&P Foods Limited in Nigeria, announced the consumer promotion at a media launch event held in Ikeja, Lagos recently.
According to the company, the McVitie’s Digestive 125th Anniversary Promotion, which commenced July 1, 2017, will run for three months till September, 30, 2017.
Emerging at the end of the promotion period would be a total of three consumers, who would win N1,000,000; Six persons would be selected to win the N500,000 cash prizes; and a total of 15 persons would win N200,000 cash. In addition, tens of thousands of consumers would win airtime of various denominations ranging N100, N200 and N500.
Commenting on the decision to launch a consumer promotion campaign to celebrate this key milestone, Mr. Ali Jaber, Managing Director, Sub Sahara Africa said: “From the moment McVitie’s entered into Nigeria in 1980, almost 40 years ago, the McVitie’s range of biscuits and the original Digestive in particular, has enjoyed a lot of love and support from our Nigerian consumers.
“We therefore decided to celebrate this great 125th year anniversary milestone by running a consumer promotion to reward our dear consumers, who have made the McVitie’s Digestive biscuit, and the McVitie’s brand story a very successful one.”
To participate in the 125th anniversary promotion and stand the chance to win the exciting cash and airtime prizes, consumers are to buy any of the McVitie’s Digestive 125th Anniversary special promotion packs, Look for the white label pasted on any of the packs, scratch the foil on the white label to reveal the unique promotion code and text the code on the white label to and SMS short code.
Explaining the selection process, Mr. Kwame Wiafe, Managing Director, Nigeria, said “To make the McVitie’s Digestive 125th anniversary promotion transparent and fair, every mobile number that enters into the promotion would have an equal chance to win any of the airtime or cash prizes at any time throughout the duration of the promo, irrespective of when the number entered into the promo.”
Specifically, Mr. Ali Jaber further noted that, promotion is the first ever from the brand in Nigeria and “was driven by the fact that we constantly think of ways to uphold our company’s commitment to promise happiness to the world with every bite through our range of high quality and delicious tasting biscuit and confectionery products.”
A Press statement from the company disclosed that in March this year, the company also launched two new to the Nigerian market, thereby expanding its portfolio of delicious tasting McVitie’s biscuits, currently being produced in Nigeria.
Products of pladis, including the original McVitie’s Digestive biscuit, the statement further noted reach approximately four billion people worldwide.
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