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Photo shows L-R: President, (from Kenya), Arik Karani; Vice President, (from Cameroon), Dr. Michele Mekemeand Secretary-General (from Nigeria), Dr. Omoniyi Ibietan, all of Executive Council of the African Public Relations Association (APRA). |
The Honorable Minister of Information and National Orientation, Mohammed Idris, has extended his heartfelt congratulations to the newly-elected Executive Council of the African Public Relations Association (APRA).
The election took place during the 35th APRA Annual Conference and Annual General Meeting (AGM), which was held in Abidjan, Côte d'Ivoire from May 13 to 18, 2024.
As a Fellow of APRA himself, the Minister recognized the pivotal importance of this election for the advancement of public relations across the African continent. He expressed his confidence that the collective expertise and leadership of the newly-elected Executive Council would be instrumental in guiding APRA towards the realization of its long-term vision and objectives.
The Minister's message underscores the significance of APRA's role in promoting and elevating the public relations profession in Africa. By electing a strong and capable leadership team, APRA has positioned itself to drive innovation, foster collaboration, and champion the highest standards of ethical and effective public relations practices across the region.
The Minister's congratulatory message serves as a testament to the growing recognition and importance of public relations in shaping the narrative and reputation of African nations on the global stage.
As APRA continues to evolve and expand its influence, the Minister's support and endorsement will undoubtedly contribute to the association's success and the advancement of the public relations industry in Africa.
The new APRA Executive Council comprises Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.
Idris urged the new Executive Council to "continue the trajectory of reforms in APRA," stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.
In a press release, signed by Rabiu Ibrahim Special Assistant (Media) to the Minister of Information and National Orientation, the minister highlighted the need for inclusivity and collaboration to strengthen the public relations profession in Africa.
The Minister also called on the Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, programme execution, and project implementation.
"Public relations should be at the heart of policy, programs, and project implementation," he stated.
He also extended his salutations to Dr. Omoniyi Ibietan, the Head of Media Relations at the Nigerian Communications Commission (NCC), on his emergence as the Secretary-General of APRA.
“Dr. Ibietan is a thoroughbred journalist, public relations expert, and author, who is expected to bring his enormous wealth of experience to bear on APRA positively,” Idris said.
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