[PHOTOS] Team Nigeria's stunning Paris 2024 Olympic kits unveiled by Actively Black

US-based sports apparel company, Actively Black, has officially unveiled Team Nigeria's captivating kits for the Paris 2024 Olympic Games. 

The collaboration marks a significant milestone for the black-owned brand, which aims to challenge established sportswear giants and promote Black designers.

Founded in 2020 by former basketball player Lanny Smith, reports say Actively Black has experienced rapid growth, reaching a valuation of $30 million in 2021. 

The brand has gained recognition for its commitment to social justice initiatives and notable collaborations, including providing Nigeria's official uniforms at the 2022 Winter Olympics. 

And here’s how a New York Times reporter summed up the collaboration: The Small, Black-Owned Label Taking on the Big Brands in the Style Olympics.

The reporter, Vanessa Friedman, in her article of yesterday, July 1, concluded that ‘Actively Black, the company that will be dressing Team Nigeria, has gold-medal-worthy ambitions.’

Ahead of the Paris 2024 Olympics, the Nigerian Olympic Committee expressed confidence in Team Nigeria's readiness, with athletes securing qualifications across various sports and events. 

The Minister of Sports Development, Senator John Enoh, emphasized the ministry's determination to propel Nigerian sports to new heights of excellence and glory. 

With the unveiling of the stunning kits, Team Nigeria is set to shine on the global stage, showcasing the vibrant colors and spirit of Nigeria. 

No doubt, the partnership between Actively Black and the Nigerian Olympic Committee is a testament to the growing influence and success of black-owned brands in the sports industry.

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