 |
| Aliko Dangote, president of the Dangote Group |
Dangote Industries Limited has secured the title of Nigeria’s Most Valuable Brand for the eighth consecutive year, leading the 2025 Top 50 Brands Nigeria ranking.
With a Brand Strength Measurement (BSM) Index of 86.3, Dangote reaffirms its status as Africa’s top industrial conglomerate and the most trusted brand in Nigeria.
This achievement reflects the Group’s unwavering dedication to industrial excellence, innovation, and impactful contributions in cement, sugar, salt, fertiliser, and petroleum refining sectors, the group states.
Speaking on the achievement, Mr. Anthony Chiejina, Group Chief Branding and Communications Officer, Dangote Industries Limited, said:
“This recognition is a testament to our consistent investment in quality, innovation, and brand integrity. At Dangote, we believe that the soul of business is not just in making profit, but in making people happy by creating opportunities, empowering communities, and contributing meaningfully to Nigeria’s industrial transformation. Our brand promise remains rooted in trust, excellence, and service to humanity,” he said.
The 2025 ranking also celebrates the growing strength of indigenous brands, with seven of the top ten positions occupied by Nigerian companies, a testament to the competitiveness and resilience of local enterprises in a challenging economic environment.
According to Top 50 Brands Nigeria, brands were assessed using seven key indicators, including popularity, category leadership, innovation, quality, and corporate social responsibility to produce the final BSM Index score.
The platform’s Chief Brand Analyst and convener, Taiwo Oluboyede, noted that strong brands remain vital to national development:
“Brand is not just an essential component of an organization, the brand is the organisation. For something that is that important, there is always the need for periodic assessment and evaluation. That’s what this ranking represents, a mirror that reflects how strongly brands are performing in the hearts and minds of Nigerians.”
With operations spanning multiple industries and a growing global footprint, Dangote continues to embody the spirit of industrial transformation, driving local production, job creation, and regional competitiveness.
Dangote Industries Limited, earlier in the year, won three awards at the 15th annual Brand Africa 100 ceremony, including the Most Admired African Brand title at Africa Hall in Addis Ababa.
0 comments:
Post a Comment