Dangote Industries Limited (DIL), the leading Pan-African conglomerate, is set to captivate attendees at the Lagos International Trade Fair with its latest range of products and groundbreaking innovations.
The event opens Friday, November 7, 2025, at Tafawa Balewa Square (TBS), Onikan, Lagos.
Highlighting its commitment to expanding market share and strengthening customer loyalty, Dangote will introduce new packaging options, including 100g and 25kg sugar packs.
Several business units within the group are participating, showcasing diverse offerings: Dangote Sugar, Dangote Petroleum Refinery, Dangote Packaging, NASCON Allied Industries Plc (producers of Dangote Salt), Dangote Sinotruk Company, Dangote Fertiliser, Dangote Cement, and Gata Rice.
This vibrant presence underscores Dangote’s ongoing drive for innovation and market leadership across key industrial sectors, the company argues.
Some of the products to be displayed at the fair, according to a press release by the Group, include Dangote Sugar in varying packs, Dangote Salt, Dangote seasoning, Dangote Fertiliser, Polypropylene, Rice and Sacks.
The press statement also states that colour will be added to this year’s trade fair as the largest Sugar Refinery in the country, Dangote Sugar introduces new 100g sachet & 25kg bag.
The new packs, it is gathered, offer affordable options to consumers and end users of sugar that are currently grappling with prevailing harsh economic conditions, due to low out of pocket spends for consumers and working capital requirements for end users. In addition, the 100g will enhance in-home penetration of the Dangote brand.
The new sugar packs, which will be formally unveiled during the “Dangote Day” at the Fair on Wednesday, November 12, is significant in that the new 25kg is tied to Dangote Sugar Refinery’s 25 years anniversary celebration.
On the company’s readiness for the fair, the statement signed by its Group Chief Branding and Communications Officer, Anthony Chiejina, said “this year marks 25 years of Dangote Sugar’s existence, as such a major overhaul of our Apapa Refinery is ongoing to further position Dangote Sugar to meet customers requirements, sustain delivery of premium quality products and remain the preferred sugar refiner and brand by customers, consumes and all stakeholders.
According to him, visitors to the group pavilion at the fair will have the opportunity of buying products from Dangote Group subsidiaries at reasonably reduced prices. Also, the fair would afford intending distributors and retailers the opportunity to get registered and commence business dealings with the company.
He said Dangote Group is of the view that the trade fair is coming at an appropriate time, which affords distributors and retailers the opportunity to stock their shops for the fast-approaching Christmas season while end users and other consumers can also buy and stock for the season.
Some of the business units will be hosting students on specific days, he also said, adding that the student-visitors to the stand will get special gifts like pens, pencils, erasers and notebooks.
The Dangote Group spokesperson explained that visitors to the Group’s stand would have a first-hand experience as they would be treated to the usual friendly Dangote way of appreciating its customers and other stakeholders.
Speaking on the new Dangote Sugar packs, Rilwan Yusuf, Head, Marketing Operations, (Sales), Dangote Sugar Refinery, explained that the company decided to introduce the new 100g and 25kg packs to meet the ever-evolving needs of its various customers.
According to him, the new Dangote Sugar packs will attract volume and drive growth from the unbranded segment. “More importantly, the new packs will meet low out of pocket situation of consumers – affordability; drive trial and recruit users into the category by targeting “bottom of pyramid” consumers.
Yusuf stated further that the new packs will drive visibility in the marketplace; position Dangote Sugar as the market leader in innovation and in the retail segment; optimize market penetration; support working capital requirements for retailers and small bakeries.
Besides, any of the two new packs offers ease options for gifts and donations to loved ones and during celebrations, he concluded.
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